The Jolivette family has been supplying homegrown fruits and vegetables to the 7 Rivers region (which includes La Crosse, Winona, Vernon, Jackson, Monroe, Houston and Buffalo counties) since 1970.
- 1970the 500 acre farm is purchased by the John & Joan Jolivette family.
- 1974the Jolivette family begins growing strawberries on their acreage.
- 1975the Jolivettes construct a series of greenhouses in order to grow flowers from February until September.
- 2009the family builds a new facility in order to stay open throughout the year. The Jolivettes can now properly freeze their fruits and vegetables for sale year around. The new, institutional-sized freezers have also enabled the family to create a grocery line. The line includes milk, cheese, frozen foods, baked goods, and other select items.